Due to the very nature of our daily cross-cultural communication, we are capable of grasping the slightest shade in communication between languages and cultures.

Many of you may have heard the old story of the Western traveler--highly educated and sophisticated in his Western tradition--discussing the structure of the Universe with an Indian, equally highly educated and sophisticated in his Eastern tradition. The Indian insisted on his own cosmogony, according to which the world rested on three Elephants, which in turn rested on a huge Turtle swimming in a vast Ocean. The Western traveler asked the Indian what was to be found beneath the turtle. "Another Turtle", answered the Indian. "And what is under this other Turtle?" the Western traveler insisted. "Still Another Turtle", answered the Indian calmly. "And what is under this Still Another Turtle?" insisted the Western traveler angrily again. "Oh, Mister, it is not worth asking any further", the Indian said, "there are only turtles beneath".

This is a small illustration of how cultural differences may affect our understanding of the world. But at Alba Translations Ltd., we overcome cultural differences…